Outdoor LED display has opened the market space with its unique value

Tegenwoordig, with the vigorous development of outdoor advertising, outdoor advertising screen is no longer easy to achieve significant results. As a result, more and more media companies have begun to favor large-scale display carriers, forcing pedestrians around to stare at it.

In recent years, outdoor LED media operators have emerged, but at the same time, we also see that the level of outdoor LED screen media operators is uneven. In order to maintain the daily operation of the media, regardless of the quality and content of advertising, it has a negative impact on the media image. Daarom, in order to further realize the healthy development of different media and industries, and establish a good brand image, Media and long-term sustainable development and continuous innovation are crucial. Through in-depth interviews, experts have also confirmed this view: continuous innovation and strengthening the quality of media are very important. Some outdoor media have launched screen interaction and QR code scanning, enz. New technology can attract consumers to participate in the process of brand communication, so as to promote the integration of media advertising value.

Secondly, audience identification helps to change the advertising effect

Outdoor LED display can effectively improve the audience’s cognition and attitude towards the brand. In the field of outdoor media, respondents are more inclined to think that the brand of outdoor LED screen advertising is a powerful big brand, and also a big brand in various industries. At the same time, LED display advertising is also very helpful to improve the brand and product impression. 76.1% of the audience thought that outdoor LED display advertising had a greater impact on brand and product impression. Product advertising efforts and the formation of a good brand image will play a decisive role in the purchase of consumers. After contacting with outdoor LED display advertising, the audience’s behavior will be affected by the advertising, and then produce behavioral intention. Among them, nearly 20% of them will actively search for relevant information on the Internet, 6.7% will directly go to the store for consultation, 24.7% will try to buy products, En 37.3% will pass on or actively discuss the relevant product information to others to form a secondary communication.

Third, high arrival rate and wide audience coverage

LED display screen with its large screen area, eye-catching, strong visual impact, wide visual range and color characteristics, has a good visual distance and super clear picture, plus the unique space advantage, so that led display media has attracted the attention of urban people. The survey shows that the average arrival rate of outdoor LED display media is 61.8%, the average weekly arrival frequency of business district is 3.8 times, and the average monthly arrival rate is 79.3%. 30% of the audience actively pay attention to the outdoor LED display media, and the average single eye stay time of the audience is 15.1 seconden. LED display has a relatively stable and repeatedly contacted audience, which is conducive to the effective dissemination and understanding of LED display media information.

Fourth, the unique space value of core business district

Outdoor LED display media are mainly distributed in landmark buildings and part-time jobs in core cities, central business districts, traffic arteries and densely populated areas. With the development of urbanization, these places have become the main places of the city, and the mainstream people are engaged in business activities, leisure, entertainment, catering and shopping. Daarom, it has the characteristics of scarcity, and the core has become a form of media and marketing value and quality. According to the survey, the average arrival rate of outdoor LED display media is 61.8%, and the average weekly arrival frequency is 3.8 times, and the average arrival rate is 79.3%. 30% of the audience actively pay attention to the outdoor LED display media, and the average single viewing rate of the audience is 15.1 seconden. LED display has a relatively stable and repeatedly contacted audience, which is conducive to the effective dissemination and understanding of LED display media information