Outdoor LED display for advertising faces severe challenges

As an important media, outdoor LED display screen is still full of vitality in modern cities. According to the market demand, intelligent high-definition outdoor display screen will become a popular product, which can control the brightness freely at the same time. Looking forward to the future, we should keep pace with the times, increase investment in R & D and innovation, integrate the three swords into one, seek the balance point of the development of the times, ensure the healthy development of the enterprise itself, and promote the overall development of the enterprise.

At the beginning of this year, Magna and harmony jointly released the global outdoor media research report, which analyzed in detail the current situation of China’s outdoor advertising and the future development of its sub fields. The report also predicts that China’s outdoor advertising market will become the second largest market in the world in 2019, and the advertising revenue of digital outdoor media will continue to grow until 2023. As an important part of digital outdoor media advertising, outdoor LED display will also present a booming scene. azonban, due to the existence of many problems in the service life of outdoor LED display, the intelligent lamp pole screen which integrates monitoring and detection also has an impact. How to deal with the industry challenges has become the top priority of the outdoor LED display industry.

A series of unsolved problems pose a serious challenge to the LED display industry.

As an important outdoor communication carrier, szabadtéri LED screen media advertising has been favored by advertisers, but it has a variety of security risks and interference, which makes people more worried. Due to various reasons, aging, spontaneous combustion, light pollution and a series of problems have not been effectively solved, which has brought a threat to the development of LED display industry.

In the daytime, the outdoor LED display needs higher brightness than other LED displays to attract the attention of passers-by. azonban, jelenleg, there is no uniform standard for the brightness of the display screen in the industry, so the brightness cannot be adjusted. So brightness only happens during the day and becomes dazzling in the dark at night. The light pollution of outdoor LED display has caused people’s criticism. Although the state has promulgated laws and regulations on limiting light pollution, the legal system of outdoor LED display brightness has not been established. Továbbá, complaints about the light pollution of outdoor LED display frequently interfere with people’s livelihood. There is still a long way to go to legalize the light pollution of outdoor LED display.

Everything in the world has a life span, and outdoor LED displays are no exception. The longer the service time is, the more obvious the side effects of parts aging. Outdoor LED displays have been used for a long time. The early products can not meet the needs of the market for visual display, nor can they adapt to urban development planning. At the same time, due to its fixity and difficulty in dismantling, it has developed into a huge psoriasis in modern cities, which seriously affects the urban landscape family and becomes the goal of urban reconstruction. Outdoor LED display screen has special installation position, changeable working environment, strict safety performance test, aging parts, circuit fault and catalytic spontaneous combustion. If the product quality is not up to standard, it will increase the risk of safety accidents. .

Jelenleg, the outdoor LED display market is still expanding, and the market prospect is promising. azonban, under the influence of various factors, the approval process of outdoor LED display is becoming more and more complex, which effectively restricts the development momentum of outdoor LED display, and brings severe challenges to the industry.

The appearance of intelligent light pole screen impacts the traditional outdoor screen

The problem of light pollution has not been effectively solved, and the intelligent lamp post screen has a great impact on the industry. With the support of the smart city policy, China’s smart light poles are growing explosively. As a form of intelligent light pole, lamp post screen can not only play various forms of media content, but also realize real-time monitoring of road conditions and monitoring environment and real-time transmission of road conditions by connecting WiFi and Internet of things. Consider people’s livelihood and business value. Továbbá, compared with the outdoor LED display screen, location resources are increasingly scarce. The residential lamp pole display screen is built on both sides of the road lamp pole, with prominent location, strong competitive advantage and high-quality location resources.

Továbbá, with the official landing of 5g business license, short distance equidistant light poles will be selected for 5g base station construction in the future, and the lamp pole screen on the lamp pole will also become the beneficiary of 5g network. 5g lamp pole screen is adopted to realize function interaction, big data acquisition, remote cluster control and other functions. Smart light pole screen changes with each passing day. The state has issued another preferential policy to promote the development of lamppost screen industry to maturity. Perhaps the fierce smart lamppost screen will have a greater impact on outdoor LED displays than other challenges.

With the deepening of people’s understanding of LED display, LED display has gradually entered hundreds of cities and become an indispensable part of urban landscape. There are more and more outdoor LED displays around the world, but the lack of unified control leads to the overall appearance confusion. Ebből adódóan, how to beautify the outdoor LED display has become an urgent problem for local governments. From the perspective of world tourism, urban landscape has a great impact on the development of local tourism. As an independent individual, outdoor LED display can show its artistic charm in various forms and become one of the scenic spots of the city. Ebből adódóan, in order to improve the quality of people’s life and the development of urban tourism, many governments have incorporated the outdoor LED display screen into the urban beautification deployment planning to realize the urban landscape and promote the development of outdoor LED display technology. And make its outdoor LED display industry become a new focus.