Aviation media has an audience advantage over other outdoor media. In aviation media, airport LED display screen has become the most advantageous media with its unique location resources and digital technology characteristics.
1. The audience belongs to high-end social groups
The overall characteristics of airport media audience tend to young and middle-aged married group with high education background. They have high income level, strong consumption power and significant business background, and take civil aviation as the main travel mode. 67.7% of the audience said that the quality of goods was one of the main factors affecting their consumption decisions, and 59.1% of the audience would be affected by brand awareness.
2. The airport led transparent screen enhances the value feeling beyond expectation
Compared with other types of media, led transparent screen itself as a high-end, fashion technology products, easy to form a high-end media image in the minds of the audience, and has a higher psychological expected price for advertising products. Like a car, if it appears in the airport led transparent screen, the audience thinks the price of the model is 300000 yuan. If it appears in the commercial street LED screen, outdoor brand or building LCD TV, the audience’s psychological expectation price is low, about 250000. Therefore, the airport led transparent screen advertising can effectively enhance the audience’s perception and expectation of the value of goods. Therefore, the airport led transparent screen has more advantages in improving the value and image of high-end durable goods and luxury brands.
3. Airport led transparent screen promotes brand value
If it is to shape and maintain the brand image, we can hold a long-term and stable advertising plan in the airport led transparent screen. For advertisers who want to quickly promote new products, they can consider putting a large number of airport led transparent screen advertisements in a short period of time. Advertisers should make full use of the more shocking visual effect of transparent LED display screen and attract more audience attention through better advertising creativity.